Experience behind Greatweek

Founder and operating experience.

Greatweek is led by Daniel Bessmert. Explore the founder and operating experience that informs the agency’s work in commercial growth and market entry.

Zash

Founder and CEO

Daniel founded and led Zash through its acquisition by DNA Payments in January 2020, then joined DNA Payments as Chief Commercial Officer.

Read the acquisition announcement

Euronet Worldwide

Global VP Sales

As Global VP Sales, Daniel led a 17-person sales and account management team serving banks and payment processors.

PayPal

Commercial Director, Central and Eastern Europe

As Commercial Director for Central and Eastern Europe, Daniel was responsible for enterprise sales, partnerships and merchant growth.

Operating career

Growth Lead for Financial Institutions

RapidCanvas

2026–present

Contract engagement. Go-to-market for financial institutions: enterprise sales and close collaboration with product and engineering on use cases and adoption.

Global VP Sales

Euronet Worldwide

2025–2026

Led a 17-person sales and account management team serving 120+ bank and processor relationships, with responsibility for enterprise sales and partnerships.

Co-founder and Managing Director

FTS Ventures

2020–2025

Co-founded the venture firm and led commercial development of its fintech ventures, including expansion across Latin America and the United States. Daniel continues as a board member.

Chief Commercial Officer

DNA Payments

Joined January 2020

Joined through the acquisition of Zash in January 2020, with responsibility for the commercial organisation.

Founder and CEO

Zash

Acquired January 2020

Founded and led the company through its acquisition by DNA Payments. Revenue reached $1.5M ARR.

VP Sales

Deko

2020–2022

Selected commercial mandate covering enterprise sales.

Group CEO

Cyclebit Group

2018–2021

Concurrent venture role with P&L and bank-partnership responsibility.

Chief Commercial Officer and Board Member

Instantor

2015–2020

Concurrent venture role in open banking data. Instantor was acquired by Tink in 2020.

Managing Director, United States

Seamless / SEQR

2015–2020

Led the U.S. business for the mobile payments group.

Commercial Director, Central and Eastern Europe

PayPal

2013–2015

Enterprise sales, partnerships and merchant growth. GMV grew from $100M to $1B+ and revenue from $5M to $20M+ over 24 months.

Head of Mobile

Visa

2011–2013

Mobile payments, including telecommunications partnerships.

Commercial Director

Dialogue (now Sinch)

2009–2011

Led the global enterprise commercial team.

VP Sales, Unsecured Lending

Citibank

2004–2009

Consumer lending sales leadership across Central and Eastern Europe.

Daniel Bessmert’s operating experience

  • Visa
  • PayPal
  • Citi
  • Euronet
  • DNA Payments
  • Instantor
  • Seamless / SEQR
  • Dialogue (now Sinch)
daniel@greatweek.com