Greatweek experience
Greatweek turns a defined growth priority into focused commercial action—for fintech, payments and B2B technology companies entering markets, opening enterprise accounts or strengthening commercial leadership.
Experience, applied
These are selected examples from Daniel Bessmert’s founder and operating career. They are not presented as Greatweek client engagements.
Founder-led growth
Build the company. Build the route to market.
Founded and led Zash to $1.5M ARR and through its acquisition by DNA Payments in January 2020, then joined the acquiring company as Chief Commercial Officer.
Acquisition announcementExperience that now shapes Greatweek’s work with companies moving from proposition to repeatable commercial execution.
Enterprise sales leadership
Turn enterprise ambition into an operating rhythm.
Led a 17-person global sales and account management team serving more than 120 bank and payment-processor relationships.
The discipline behind Greatweek’s approach to account focus, pipeline ownership, partnerships and commercial cadence.
International expansion
Scale growth across a complex region.
Led enterprise sales, partnerships and merchant growth across Central and Eastern Europe as GMV grew from $100M to more than $1B and revenue from $5M to more than $20M over 24 months.
Market-entry experience Greatweek applies when a company needs local focus without losing the wider commercial system.
Case studies
Selected consulting, fractional leadership and board relationships, grouped by client type. We only state outcomes we can verify.
U.S. market entry · Fractional GM
Payments scale-up entering the U.S.
Fractional General Manager, United States since 2025. We own U.S. market entry, sales and partnerships.
Commercial leadership
Consumer finance and payments provider
Consulting on commercial leadership and growth: route to market, partnerships and sales execution.
Market entry · Commercial advisory
Open-banking platform
Consulting on market entry and commercial growth with the financial institutions it sells to.
Market entry · CCO services
Nordic payments company
Commercial leadership and consulting on market expansion and partner-led growth.
Board · Investor
Latin American open-banking venture
Investor and board member since 2020, supporting commercial direction and growth.
Exit · Chief Commercial Officer
Acquirer of Zash
Acquired Zash ($1.5M ARR) in January 2020. Daniel then joined DNA Payments as Chief Commercial Officer.
What this means for your mandate
Greatweek brings the pattern recognition of an operator and the focus of a specialist agency. The engagement starts with the commercial move that matters now.
Choose where to play, sharpen the offer and build a credible route to the first customers.
Market entry and expansionFocus enterprise effort, open strategic relationships and create momentum around live opportunities.
Enterprise sales and partnershipsBring senior leadership into the work when the priority is clear and execution cannot wait.
Fractional commercial leadershipSelected operating record
Greatweek’s team brings operating experience across companies, markets and growth stages. That record supports the work; it is not the centre of the offer.
See the full operating recordStart with the market, account, partnership or leadership gap that matters now.
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