Commercial growth & market entry
Greatweek helps fintech, payments and B2B technology companies turn expansion plans into commercial progress. Market entry, enterprise sales and strategic partnerships, supported by hands-on commercial leadership.
Services
You have expansion ambition, but need evidence on where to start and how to reach the first buyers.
Assess demand, prioritize buyers, adapt the offer and develop routes to market. A scoped assessment can lead to an execution mandate.
Explore market entryYou need a clearer enterprise sales process, stronger target-account focus or partnerships that create access to buyers.
Target accounts, partner development, enterprise opportunities, pipeline and commercial routines.
Explore sales and partnershipsThe CEO needs senior commercial ownership before, or instead of, a full-time executive hire.
Leadership alongside the CEO, team development and execution. Responsibilities, weekly commitment and duration are agreed individually.
Explore fractional leadershipFounder and operating experience
Selected experience from Daniel Bessmert’s operating career.
Founder and CEO
Daniel founded and led Zash through its acquisition by DNA Payments in January 2020, then joined DNA Payments as Chief Commercial Officer.
Read the acquisition announcementGlobal VP Sales
As Global VP Sales, Daniel led a 17-person sales and account management team serving banks and payment processors.
Commercial Director, Central and Eastern Europe
As Commercial Director for Central and Eastern Europe, Daniel was responsible for enterprise sales, partnerships and merchant growth.
Daniel Bessmert’s operating experience
How Greatweek works
Define the buyer problem, commercial priority, responsibilities, working cadence and measures of progress.
Work directly with the CEO and existing team on market entry, enterprise opportunities, partnerships and commercial routines.
Review progress against the agreed scope, adjust the plan and leave clear ownership with the leadership team.
Founder-led delivery
Founded by Daniel Bessmert, a commercial executive with experience at Visa, PayPal, Citi and Euronet, and founder of Zash, acquired by DNA Payments.
Practical questions
Greatweek starts with the commercial priority and the work required to move it. Responsibilities, outputs, weekly commitment, duration and review points are agreed before work begins.
Fintech and payments are the deepest areas of experience, with related work in B2B technology and enterprise AI commercialization for financial institutions.
Not necessarily. A scoped assessment can stand alone or lead to an execution mandate covering buyer development, partnerships, pipeline and the operating rhythm behind the launch.
Daniel works alongside the CEO and current leadership rather than creating a parallel structure. The mandate has clear ownership, a regular cadence and an agreed handover.
Share the market, customer or execution challenge. Daniel will reply directly and establish whether a focused Greatweek engagement is useful.
daniel@greatweek.com