FRACTIONAL CEO · CCO · BOARD ADVISOR
I work with founders, boards and investors when growth needs a reset, a new market needs opening or a leadership gap needs filling.
Senior, hands-on support across the U.S., Europe and Latin America—with deep experience in fintech, B2B technology, energy and complex industries.
Where I work
Market entry, enterprise pipeline, first hires
Nordic and EU operating context, board cadence
Expansion, partners, local commercial teams
Selected results from my operating career
AI commercialization & enterprise adoption
I work at the intersection of AI, regulated enterprise workflows and commercial execution. At RapidCanvas, I lead GTM for financial institutions, helping banks and Fortune 500 financial companies move AI automation from interest to adoption.
Earlier, I led commercial strategy across AI cybersecurity and AI-enabled lending businesses. That experience covers both sides of the table: commercializing AI products and helping established organizations understand what it takes to adopt them.
Use-case selection, positioning, enterprise value narrative, pricing and GTM.
Connecting workflows, business outcomes, implementation realities and executive sponsorship.
Navigating complex buying groups, security, procurement, governance and proof-of-value expectations.
What I see most often
The product is rarely the problem. The commercial assumptions are.
A segment that felt narrow at home covers thousands of U.S. buyers with different budgets and buying paths.
What wins at home reads as understated in the U.S. Prices set for a smaller market anchor you low with enterprise buyers.
A senior U.S. seller arrives before the motion exists. Year one gets spent inventing the playbook they were hired to run.
Partners are a build with their own milestones. Counting on them as pipeline is how forecasts break.
Security review, procurement and legal stretch cycles well past the plan the board signed off on.
How we can work together
Scope and duration are agreed together before anything starts.
Typical engagement: two weeks
I pressure-test the U.S. case before you spend real money on it.
Typical engagement: 6–8 weeks
We turn the decision into a motion your team can actually run.
Ongoing, part-time
I step in and own the commercial engine until it runs without me.
A candid outside voice for boards and investors on growth, expansion and the calls that are hard to make from inside.
Selected operating results
These are results from roles I held. They're not client case studies.
Managing Partner / CCO across five portfolio companies
Scaled the combined portfolio to $50M+ ARR, cut blended CAC by 30%, and closed 21 enterprise banking contracts averaging roughly $5M ACV.
Commercial Director, CEE
Grew GMV from $100M to $1B+ and revenue from $5M to $20M+ in 24 months.
VP Sales
Took Zash from zero to $1.5M ARR through acquisition, then grew merchants from 800 to 4,500 and cut onboarding from 12 days to 2.
Companies & brands I've worked with
Why me
I've run revenue on both sides of the Atlantic. That removes most of the translation work that usually costs a first year.
European planning cadence, capital discipline and consensus decisions are where I've operated — not a culture briefing I read once.
Direct claims, quantified value, faster qualification and the pace American enterprise pipelines demand.
U.S. entry led from Europe and Latin America in payments, open banking, banking tech and B2B SaaS.
Fintech, payments, banking technology and B2B SaaS first. Energy and industrial technology as secondary ground.
Straight answers
When you have repeatable revenue at home, a segment you can name precisely, and runway for 12–18 months of longer sales cycles. If one of those is missing, I'll tell you to wait — and what to fix first.
Usually not. That hire is expensive and needs a proven motion to run. Prove the wedge, the message and the first pipeline, then hire into something real.
Both, in that order. Strategy is useful. Execution is what changes the numbers, so I stay until the motion holds.
That's the normal setup. Your CEO and commercial leads stay in charge. I add U.S. leadership into the rhythm you already have.
Fintech, payments, banking technology and B2B SaaS. I've also worked in energy and industrial technology.
A fixed weekly commitment, embedded with your team: pipeline and forecast, hiring, partnerships and a standing session with leadership. We agree scope and duration up front.
Tell me what you're building, fixing or entering next. Thirty minutes is usually enough to see whether the case holds.
Tell me what you're working on