International Expansion
Enter new markets with a commercial plan you can defend.
I have built revenue across the U.S., Europe and Latin America. Expansion fails on commercial assumptions far more often than on product—so that is where we start.
Market selection
Which market first, at your stage, and what it realistically costs to find out.
Localized offer
Positioning, pricing and proof adapted to how buyers in that market actually decide.
Route to market
Direct, channel or hybrid — with the economics of each made explicit.
Local build
First hires, partners and the operating rhythm that keeps headquarters and the new market aligned.