About Greatweek
A specialist agency led by a senior commercial operator.
Greatweek is a commercial growth and market-entry agency for fintech, payments and B2B technology companies. Engagements combine a clear commercial plan with hands-on execution.
Engagements are defined around market entry, enterprise sales, strategic partnerships or fractional commercial leadership. The scope, ownership, working cadence and review points are agreed before work begins.
Founder and senior practitioner · Daniel Bessmert
Daniel leads the work directly, bringing commercial executive experience across the United States, Europe and Latin America.
His career has moved between large institutions and founder-led companies: commercial leadership at Visa, PayPal, Citi and Euronet, and founding Zash, which was acquired by DNA Payments in January 2020. He joined DNA Payments as Chief Commercial Officer through that acquisition.
Greatweek has been Daniel’s independent practice since 2015. Selected mandates are contracted through Great Week LLC.
Daniel stays close to the detail: enterprise opportunities, partnership terms, pipeline routines and the capability of the team doing the selling.
- Focus
- Enterprise revenue, strategic partnerships, international growth
- Sectors
- Fintech and payments; enterprise AI; commercial energy
- Regions
- United States, Europe, Latin America
- Based
- Boca Raton, Florida, United States
Operating career
Chronological record.
Growth Lead for Financial Institutions
RapidCanvas2026–presentContract engagement. Go-to-market for financial institutions: enterprise sales and close collaboration with product and engineering on use cases and adoption.
Global VP Sales
Euronet Worldwide2025–2026Led a 17-person sales and account management team serving 120+ bank and processor relationships, with responsibility for enterprise sales and partnerships.
Co-founder and Managing Director
FTS Ventures2020–2025Co-founded the venture firm and led commercial development of its fintech ventures, including expansion across Latin America and the United States. Daniel continues as a board member.
See the continuing board roleChief Commercial Officer
DNA PaymentsJoined January 2020Joined through the acquisition of Zash in January 2020, with responsibility for the commercial organisation.
Founder and CEO
ZashAcquired January 2020Founded and led the company through its acquisition by DNA Payments. Revenue reached $1.5M ARR.
VP Sales
Deko2020–2022Selected commercial mandate covering enterprise sales.
Group CEO
Cyclebit Group2018–2021Concurrent venture role with P&L and bank-partnership responsibility.
Chief Commercial Officer and Board Member
Instantor2015–2020Concurrent venture role in open banking data. Instantor was acquired by Tink in 2020.
Managing Director, United States
Seamless / SEQR2015–2020Led the U.S. business for the mobile payments group.
Commercial Director, Central and Eastern Europe
PayPal2013–2015Enterprise sales, partnerships and merchant growth. GMV grew from $100M to $1B+ and revenue from $5M to $20M+ over 24 months.
Head of Mobile
Visa2011–2013Mobile payments, including telecommunications partnerships.
Commercial Director
Dialogue (now Sinch)2009–2011Led the global enterprise commercial team.
VP Sales, Unsecured Lending
Citibank2004–2009Consumer lending sales leadership across Central and Eastern Europe.
Ventures, boards and advisory
Concurrent roles.
These run alongside the operating career above, each with its own scope.
See ventures and engagements
Education & languages
- University of Oxford — Diploma, 2012
- Stockholm School of Economics — Executive MBA, 2008
- City University of New York, Baruch College — BBA, 2004
English and Swedish (native) · Russian (fluent) · Spanish (intermediate)
Based in Boca Raton, Florida, United States
Daniel Bessmert’s operating experience
- Visa
- PayPal
- Citi
- Euronet
- DNA Payments
- Instantor
- Seamless / SEQR
- Dialogue (now Sinch)
For executive search
Executive search and leadership appointments
I welcome confidential discussions about senior commercial leadership, interim appointments and board mandates where my experience is relevant. Scope, timing and existing commitments can be discussed directly.
Board advisory
A small number of board relationships.
I work with boards and leadership teams on commercial strategy, partnerships and expansion. Responsibilities are agreed individually.
Get in touch