Insights
Growth that moves with the opportunity
Practical frameworks for leadership teams building a US market, setting up a US company, adding commercial capacity or choosing a fractional executive model.
- Fractional leadershipEnglish
Fractional CCO vs hiring a US VP of Sales: which comes first?
Most European companies entering the US ask whether to hire a US VP of Sales or bring in a fractional CCO. They solve different problems, and the order matters more than the choice.
- Market entryEnglish
How to expand your SaaS to the USA: a 90-day plan
A practical 90-day plan for European SaaS CEOs who want real US buyer evidence before they commit to US headcount, offices or a new entity.
- US incorporationEnglish
Benefits of incorporating in the US for foreign companies, and when to wait
What a US company actually unlocks for a foreign technology business, what it costs to keep, and when to wait.
- US incorporationEnglish
Delaware C corp vs LLC for non-US founders: how to choose
A decision framework for non-US founders choosing between a Delaware C corporation and an LLC.
- US incorporationEnglish
Why incorporate in Delaware: a guide for foreign companies
Delaware, Wyoming or the state where you operate: what each choice costs and when you need to register twice.
- US incorporationEnglish
Stripe Atlas review: what international founders get for the fee
What Stripe Atlas includes, what it costs as of October 2026, and which international founders it fits.
- US incorporationEnglish
doola review: which non-US founders it fits and what to check
doola's plans, prices and limits as of October 2026, and which non-US founders each tier fits.
- US incorporationEnglish
Firstbase review: what foreign founders get, pay and should check
What Firstbase includes, what it costs as of October 2026, and which non-US founders it suits.
- US incorporationEnglish
Stripe Atlas vs doola vs Firstbase: which suits your situation
A neutral comparison of three formation services, organized by the kind of US company you are actually setting up.
- US incorporationEnglish
US subsidiary vs Delaware flip: the choice for European companies
Two ways for a European company to get a US entity, and how to tell which one your situation calls for.
- US incorporationEnglish
How to get an EIN without an SSN when you live outside the US
The IRS route to an EIN for founders outside the US, step by step, with the official contact points and timelines.
- US incorporationEnglish
How to open a US business bank account as a non-resident
What Mercury, Brex, Relay and Wise Business ask of non-resident founders, and the documents to have ready before you apply.
- US incorporationEnglish
How to accept payments from US customers as a foreign company
Stripe with a US entity, getting paid in dollars, invoicing enterprise buyers and the sales tax questions to ask early.
- US incorporationEnglish
Delaware franchise tax for startups: due dates, methods and the scary bill
Due dates, the two calculation methods and why a startup can receive a franchise tax notice far larger than it owes.
- US incorporationEnglish
US tax obligations for a foreign-owned company: a high-level map
A high-level map of federal, state and information-return obligations for a US company owned from abroad.
- US incorporationEnglish
Do US investors require a Delaware C corp before they invest?
Why US venture investors prefer Delaware C corps, plus SAFEs, 83(b), QSBS and what to fix before fundraising.
- US incorporationEnglish
How to hire your first US employee as a foreign company
Payroll provider or employer of record: how a foreign company can hire its first US employee, with or without a US entity.
- US incorporationEnglish
US visa options for founders expanding to the US: E-2, L-1A and O-1
E-2, L-1A and O-1 compared for founders of established companies, with the facts that decide which routes are open to you.
- US incorporationEnglish
What is the cost of setting up a US company? A first-year budget
A first-year budget for a US company built from published prices, with the lines founders forget and the math shown.
- US incorporationEnglish
How to set up a US company from abroad: a step-by-step checklist
The order of operations for forming and running a US company from outside the US, step by step and with official sources.
- US incorporationEnglish
BOI reporting for foreign-owned US companies: what changed in 2026
After FinCEN's August 2026 final rule, US-formed companies are exempt from BOI reporting, even when foreign owners hold them.
- US incorporationEnglish
Seven mistakes foreign founders make when incorporating in the US
Seven avoidable mistakes in US incorporation, from a missed Form 5472 to forming the company before the market has said yes.
Market entryEnglishUS market entry strategy for Nordic SMEs: what to prove before you launch
Five decisions that turn US ambition into a commercial test your leadership team can evaluate.
MarknadsinträdeSvenskaEtablera företag i USA: sju kundfrågor före första investeringen
Börja med kunden, beslutsprocessen och betalningsviljan när ni bedömer en amerikansk etablering.
Market selectionEnglishHow Northern European businesses can choose their first US market
Choose a customer cluster before choosing a city, office or state of incorporation.
PartnerskapSvenskaDistributör eller direktförsäljning i USA?
Välj försäljningsmodell utifrån hur kunden köper och vad ni kan leverera, inte utifrån vem som först erbjuder ett partnerskap.
AIEnglishSelling Nordic AI software to US enterprises: from pilot to purchase
A compelling demo starts a conversation. A defined business result and purchasing path give that conversation somewhere to go.
Financial ecosystemsEnglishUS expansion for Nordic fintech: define the commercial partner before you scale
Start with the customer use case and the responsibilities a partner must fulfil before assembling a US ecosystem.
EnergyEnglishBringing Northern European energy technology to the US
Connect the technology to a funded customer problem, a workable delivery chain and a project the buyer can approve.
Kommersiellt ledarskapSvenskaFörsta säljaren i USA: vad måste finnas innan ni rekryterar?
Gör uppdraget möjligt att lyckas med innan ni söker personen som ska utföra det.
Enterprise salesEnglishHow to price your first US pilot without giving away the market
Use a pilot to test a purchase decision while protecting delivery capacity and future commercial terms.
PartnershipsEnglishTurning a Nordic business network into US customer introductions
Make it easy for a trusted contact to understand who you want to meet and why the conversation would be useful.
MarknadsvalideringSvenskaEn 90-dagarsplan för att testa USA-marknaden
Avgränsa vad ni ska lära er, vem som gör arbetet och vilket beslut ledningen ska kunna fatta efter testperioden.
LeadershipEnglishThe US expansion board decision: what evidence warrants the next commitment?
Give the board a decision about the next commitment, supported by customer evidence and visible assumptions.
Growth strategyEnglishWhen to outsource business development
Outsourcing business development solves a capacity or access problem. It is not a substitute for a clear commercial strategy.
Growth strategyEnglishOutsourced sales team vs in-house: how to actually compare them
Neither model is universally better. The right choice depends on your stage, timeline and how much control you need over the buyer relationship.
Growth strategyEnglishThe outsourced growth team model, explained
An outsourced growth team is not one person doing everything. Understanding its structure helps you set the right expectations and reporting lines.
Growth strategyEnglishWhat a go-to-market consultant should actually own
A useful go-to-market engagement has a defined scope. Here is what should sit inside it and what should remain a leadership decision.
Growth strategyEnglishHow to outsource growth without losing control of it
Loss of control is a management failure, not an inevitable cost of outsourcing. These safeguards keep ownership with your leadership team.
Fractional leadershipEnglishWhat is a fractional executive?
A fractional executive brings senior leadership experience into your business on a part-time, ongoing basis. Here is what that actually means in practice.
Fractional leadershipEnglishFractional executive vs consultant vs interim: what is the actual difference?
These three models are often used interchangeably, but they carry different accountability, time commitment and length of engagement.
Fractional leadershipEnglishWhen to hire a fractional CCO
A fractional CCO tends to add the most value at specific, recognisable points in a company's commercial growth. Here is how to spot them.
Fractional leadershipEnglishThe fractional sales leadership model explained
Fractional sales leadership gives a growing team senior direction without the cost of a full-time sales director. Here is how the model works.
Fractional leadershipEnglishFractional executive engagements: setting scope, authority and metrics
The success of a fractional executive engagement depends on what is agreed before it starts, not on the seniority of the person hired.
Market entryEnglishWhat US market entry consulting should actually deliver
Before engaging a US market entry consultant, agree exactly what they are accountable for producing and what remains your decision.
Market entryEnglishA US market entry readiness checklist for Nordic leadership teams
Use this checklist to find out what your business needs in place before a US market test, not after it has started.
Market entryEnglishAdapting a European go-to-market model for the US
A go-to-market model that works across Europe does not automatically transfer to the US. Here is what to check before assuming it will.
Market entryEnglishBuild US traction before you commit to fixed cost
Commit budget to evidence first and fixed costs second. Here is how to structure a US test that avoids locking in cost too early.
Growth strategyEnglishFractional US commercial leadership: when it makes sense
A fractional commercial leader can give a US test real senior oversight without the cost or risk of an early full-time local hire.