US Market Entry

A U.S. entry plan built on evidence, not optimism.

For Nordic and European B2B companies with proven home-market revenue and a board asking what America actually costs.

What we establish first

—Whether the U.S. opportunity is real at your stage, or a year too early
—The narrowest wedge that can produce reference customers
—How positioning and pricing must change for the U.S. buyer
—Which route to market — direct, channel, or hybrid — fits your economics

What you leave with

—A 90-day recommendation with sequencing and cost
—A localized offer and message tested against the target ICP
—A pipeline design and partner map
—A commercial operating plan your team can run

U.S. Entry Diagnostic

Typical engagement: two weeks

I pressure-test the U.S. case before you spend real money on it.

—Where the wedge is, and who buys first
—What has to change in positioning and pricing
—Direct, channel or hybrid — and the cost of each
—A 90-day recommendation you can take to the board

U.S. Launch Sprint

Typical engagement: 6–8 weeks

We turn the decision into a motion your team can actually run.

—A localized offer and message
—Pipeline design and the first conversations
—A partner and channel map
—A commercial operating plan

Typical engagement: two weeks for the Diagnostic, 6–8 weeks for the Launch Sprint. Final scope is agreed together before anything starts.

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