US Market Entry

A U.S. entry plan built on evidence, not optimism.

For European B2B companies with proven home-market revenue and a board asking what America actually costs.

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Business leaders walking near New York’s Flatiron Building

What we establish first

—Whether the U.S. opportunity is real at your stage, or a year too early
—The narrowest wedge that can produce reference customers
—How positioning and pricing must change for the U.S. buyer
—Which route to market — direct, channel, or hybrid — fits your economics

What you leave with

—A 90-day recommendation with sequencing and cost
—A localized offer and message tested against the target ICP
—A pipeline design and partner map
—A commercial operating plan your team can run

Playbook

US Market Entry Playbook for Nordic SMEs

An 11-page CEO guide to choosing your first U.S. market, validating demand and deciding what to fund next — with a readiness scorecard and a one-page decision brief.

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U.S. Entry Diagnostic

Indicative: about two weeks

Greatweek pressure-tests the U.S. case before you spend real money on it.

—Where the wedge is, and who buys first
—What has to change in positioning and pricing
—Direct, channel or hybrid — and the cost of each
—A 90-day recommendation you can take to the board

U.S. Launch Sprint

Indicative: 6–8 weeks

Greatweek turns the decision into a motion your team can actually run.

—A localized offer and message
—Pipeline design and the first conversations
—A partner and channel map
—A commercial operating plan

Timings are indicative. Scope, weekly commitment, fee and duration are agreed together before an assignment begins.

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When it fits

Find the first buying situation. Not the whole of America.

For international B2B technology companies with evidence of demand at home and a specific question about the U.S. opportunity. Greatweek helps narrow a large market to a credible first customer segment, adapt the commercial offer and decide what to fund next. The existing Nordic and European playbook remains a useful starting point, not a substitute for testing your own business case.

What the work puts in your hands

A focused U.S. customer profile and target-account priorities, including the buying group and trigger to act.
Positioning and pricing hypotheses that reflect the U.S. buyer’s alternatives and approval process.
A first-market plan covering direct sales, partners, qualification and the first commercial hire.
A decision brief separating evidence, unresolved assumptions and the next investment gate.

The engagement

Scope the work. Execute. Review the evidence.

Diagnose readiness

Review home-market proof, product dependencies, customer economics and leadership capacity. Establish what must be true for U.S. expansion to make sense.

Validate the wedge

Prioritize a narrow segment and test the message through scoped customer and partner development. Use objections and buying criteria to refine the offer.

Launch with review points

Build the first commercial rhythm and a 90-day recommendation. Review opportunity quality and costs before committing to a larger local operation.

Before we start

Is this only for Nordic companies?

No. The service supports international B2B technology companies considering U.S. launch or growth. Our playbook is written for Nordic SMEs, while each commercial mandate is tailored to the company and its market.

Diagnostic or launch sprint—which should we start with?

A diagnostic fits when market selection, readiness or route to market is still unresolved. A launch sprint fits when the first segment and offer are sufficiently clear to begin focused execution. We agree the starting point before work begins.

Will the work guarantee our first customers?

No. The mandate is designed to develop and test commercial opportunities, not guarantee sales. Buyer access, evaluation criteria, procurement and product readiness all affect the result.

Make the next U.S. decision with better evidence.

Tell us what needs to change, where the business stands today and what decision comes next. We will discuss whether a defined Greatweek engagement is the right next step.

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