RapidCanvas
Growth Lead for Financial Institutions
Contract engagement, current. Go-to-market for financial institutions: enterprise sales, and collaboration with product and engineering on use cases and adoption.
AI Commercialization
Turn AI capability into enterprise adoption.
Greatweek supports B2B technology companies and financial-institution teams where AI capability needs a clear enterprise use case, buying path and commercial motion. Daniel leads this commercial work; it is not technical delivery or an all-purpose AI agency service.
daniel@greatweek.comFor AI-native companies
- —Identify the highest-value use-case wedge
- —Translate technical capability into a commercial narrative
- —Define ICP and buying group
- —Build enterprise pricing and proof-of-value
- —Design the sales and partnership motion
For established companies adopting AI
- —Prioritize workflows with measurable operating value
- —Align executive sponsorship and business ownership
- —Build the internal adoption narrative
- —Connect pilots to measurable operating outcomes
- —Prepare for security, procurement and governance questions
Why regulated industries are different
Selling AI into a bank is not the same sale as selling it into a software company. The product may be ready long before the organization is.
This is commercial and go-to-market support. It is not legal, regulatory or compliance advice.
The buying committee is large
Business owner, data, security, risk, procurement and often an executive sponsor above all of them. Each one can stop the deal.
The data is sensitive
Where data sits, who touches it and what leaves the environment are commercial questions, not just technical ones.
Model risk gets scrutinized
Expect questions about how output is produced, reviewed and controlled. Answer them in business language, early.
Security and procurement take time
Reviews, vendor onboarding and contracting shape the timeline more than the pilot does. Plan the calendar around them.
ROI has to be defensible
A sponsor needs a number they can repeat internally: which workflow, what it costs today, what changes after adoption.
Relevant experience
Defentry
Commercial strategy, FTS Ventures portfolio
AI cybersecurity company. Led commercial strategy and go-to-market within the FTS Ventures portfolio.
Greathub
Commercial strategy, FTS Ventures portfolio
AI-enabled banking and lending technology company. Led commercial strategy and go-to-market within the FTS Ventures portfolio.
Speaking and insights
Daniel speaks on go-to-market in the age of AI: how enterprise buyers evaluate AI and what it takes to move from interest to adoption.
daniel@greatweek.com