RapidCanvas
Growth Lead — Financial Institutions (current)
Leading GTM for financial institutions, driving AI automation adoption across banks and Fortune 500 financial clients including PayPal.
AI Commercialization
Turn AI capability into enterprise adoption.
I help AI companies build an enterprise commercial motion—and help established leadership teams connect AI investment to workflows, adoption and measurable business outcomes.
Discuss an AI growth or adoption mandateFor AI-native companies
- —Identify the highest-value use-case wedge
- —Translate technical capability into a commercial narrative
- —Define ICP and buying group
- —Build enterprise pricing and proof-of-value
- —Design the sales and partnership motion
For established companies adopting AI
- —Prioritize workflows with measurable operating value
- —Align executive sponsorship and business ownership
- —Build the internal adoption narrative
- —Connect pilots to measurable operating outcomes
- —Prepare for security, procurement and governance questions
Why regulated industries are different
Selling AI into a bank is not the same sale as selling it into a software company. The product may be ready long before the organization is.
This is commercial and go-to-market support. It is not legal, regulatory or compliance advice.
The buying committee is large
Business owner, data, security, risk, procurement and often an executive sponsor above all of them. Each one can stop the deal.
The data is sensitive
Where data sits, who touches it and what leaves the environment are commercial questions, not just technical ones.
Model risk gets scrutinized
Expect questions about how output is produced, reviewed and controlled. Answer them in business language, early.
Security and procurement take time
Reviews, vendor onboarding and contracting shape the timeline more than the pilot does. Plan the calendar around them.
ROI has to be defensible
A sponsor needs a number they can repeat internally: which workflow, what it costs today, what changes after adoption.
Relevant experience
Defentry
Commercial strategy as CCO, FTS Ventures portfolio
AI cybersecurity company. Led commercial strategy and go-to-market as part of the FTS Ventures portfolio.
Greathub
Commercial strategy as CCO, FTS Ventures portfolio
AI-enabled banking and lending technology company. Led commercial strategy and go-to-market as part of the FTS Ventures portfolio.
Speaking and insights
I speak publicly on go-to-market in the age of AI—how enterprise buyers actually evaluate AI, and what it takes to get from interest to adoption.
Discuss an AI growth or adoption mandate