RapidCanvas
Growth Lead for Financial Institutions
Contract engagement, current. Go-to-market for financial institutions: enterprise sales, and collaboration with product and engineering on use cases and adoption.
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AI Commercialization
Turn AI capability into enterprise adoption.
Greatweek supports B2B technology companies and financial-institution teams where AI capability needs a clear enterprise use case, buying path and commercial motion. We lead the commercial work; it is not technical delivery or an all-purpose AI agency service.
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For AI-native companies
- —Identify the highest-value use-case wedge
- —Translate technical capability into a commercial narrative
- —Define ICP and buying group
- —Build enterprise pricing and proof-of-value
- —Design the sales and partnership motion
For established companies adopting AI
- —Prioritize workflows with measurable operating value
- —Align executive sponsorship and business ownership
- —Build the internal adoption narrative
- —Connect pilots to measurable operating outcomes
- —Prepare for security, procurement and governance questions
Why regulated industries are different
Selling AI into a bank is not the same sale as selling it into a software company. The product may be ready long before the organization is.
This is commercial and go-to-market support. It is not legal, regulatory or compliance advice.
The buying committee is large
Business owner, data, security, risk, procurement and often an executive sponsor above all of them. Each one can stop the deal.
The data is sensitive
Where data sits, who touches it and what leaves the environment are commercial questions, not just technical ones.
Model risk gets scrutinized
Expect questions about how output is produced, reviewed and controlled. Answer them in business language, early.
Security and procurement take time
Reviews, vendor onboarding and contracting shape the timeline more than the pilot does. Plan the calendar around them.
ROI has to be defensible
A sponsor needs a number they can repeat internally: which workflow, what it costs today, what changes after adoption.
Relevant experience
Defentry
Commercial strategy, FTS Ventures portfolio
AI cybersecurity company. Led commercial strategy and go-to-market within the FTS Ventures portfolio.
Greathub
Commercial strategy, FTS Ventures portfolio
AI-enabled banking and lending technology company. Led commercial strategy and go-to-market within the FTS Ventures portfolio.
Speaking and insights
Daniel speaks on go-to-market in the age of AI: how enterprise buyers evaluate AI and what it takes to move from interest to adoption.
Get in touchWhen it fits
A compelling demo still needs a business owner.
AI commercialization fits when a product or pilot attracts interest but the path to enterprise adoption remains unclear. Greatweek connects the use case to the buying group, proof-of-value and commercial process. The focus is on B2B technology and financial-institution buying situations—not model development or technical implementation.
What the work puts in your hands
- A prioritized use case tied to a named business workflow and value hypothesis.
- A buying-group map covering sponsorship, procurement and risk dependencies.
- A proof-of-value plan with a baseline, success criteria and a commercial next step.
- Enterprise positioning and opportunity plans that connect pilots to adoption decisions.
The engagement
Scope the work. Execute. Review the evidence.
01
Find the value wedge
Identify which business problem the capability addresses, who owns it and what the current process costs. Narrow the use case before broad outreach.
02
Build the buying case
Connect business value to stakeholder questions and evaluation criteria. Coordinate commercial preparation with the client’s product, security and technical teams.
03
Advance adoption
Define the decision after the pilot, commercial ownership and procurement steps. Review whether proof-of-value is producing an actionable buying case.
Before we start
Do you build or deploy the AI solution?
No. Greatweek leads commercialization and go-to-market work. Technical delivery remains with the product team or implementation specialists.
Can you help with a pilot that is not converting?
Yes. We can examine sponsorship, the value baseline, buying criteria and the next commercial decision to understand why a pilot is not progressing.
Does this include security or compliance approval?
No. We help prepare the commercial process for those questions, but security, risk, legal and regulatory approvals remain with the relevant specialists and customer decision-makers.
Which AI use case can become a buying decision?
Tell us what needs to change, where the business stands today and what decision comes next. We will discuss whether a defined Greatweek engagement is the right next step.
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